Tuong An is a major player in the cooking oil market space and wanted to revise their existing brands as well as develop new brands to expand their market presence.
The cooking oil bottle was revised to feature a minimalist, clean aesthetic, with Tuong An’s signature elephant icon flanking the bottle neck to provide added structural rigidity.
The Soyci brand was developed from the ground up to match Tuong An’s aggressive market strategy to expand into new market categories.
The Soyci bottle took inspiration from traditional soya sauce bottles from Japan, and gave them a modern twist.
